Seeing interesting devices coming out of the Eastern Asian market is nothing new; over there we've seen the resurgence of the flip phone along with a variety of other ingenuitive form factors that often prioritise novelty over functionality. And today, we're seeing yet another one coming out of Japan, by the name of the NichePhone-S.

Futuremodel, the creators of the NichePhone-S, clearly know their target demographic well, based off of the device's name; it is a niche phone. Not everyone will want it, but those who will will worship the damn thing. It's a small device, coming in at the size of a credit card, but considerably thicker. It's 6.5mm thick and weighs a mere 38 grams; almost 5 times less than the iPhone X. The front od the device has a number pad on it, and the semi-translucent plastic coating is remniscent of the pocket calculators of yesteryear. It runs Android 4.2, but don't expect to be able to do much with it as the phone fucntions largely in the same manner as a feature phone; the loaded Android skin does not support external applications.

However, there is plenty that can be done within this Android fork; It's capable of calling, texting, voice recording, playing audio files, tethering a 3G data connection, and connecting to the Bluetooth accessories of your choosing. Spec-wise, it packs a MediaTek MT6572A processor (from 2013), a nanoSIM slot, and a microUSB port for charging. There's no water or dust resistance of any kind, but the 550mAh battery should give you 3 hours of talk time or 72 hours of standby, in a similar manner to a feature phone. (Who knew an Android device could last 72 hours?) The phone will be available on November 10, for 10000 JPY (approximately $88).

What do you guys think? Would you pick this up as a secondary device? Let us know in the comments, or post over in the forums with your thoughts.

Via Engadget Japan