A consequence of the open and free marketplace strategy that Google has employed with the Google Play store is that marketing an app is not easy. Neither is reliably keeping track of downloads and installs. Google has acknowledged this problem, and have set out to resolve it by introducing a new set of tools for app developers to track analytics and market their applications; the first of these being the new Google Play Referral API.

The Google Play Referral API offers the ability to detect the referral location that led to a specific installation; i.e knowing how a user found your app. The use of said information can allow developers to enhance their user experience by adjusting their application according to their core demographic, as well as identifying areas of weakness to improve upon for further and improved outreach.

This API will allow developers access to a suite of precise information straight from Google themselves (we're all aware of Google's proficiency in the analytics world), such as referrer URLs, click timestamps and even installation timestamps. The API is already available to use for developers as we speak; however, this API requires the target device to have Play Store version 8.3.73 installed for it to function.

What do you guys think? Do you think this will allow for the improvement of overall app quality on the Google Play Store? Let us know down in the comments, or post over in the forums with your thoughts.