We recently covered a leak from Evan Blass that showed the device in all its glory, along with indicating that it will be named the BlackBerry Motion; as opposed to the Krypton, which was the previously circulated codename.
The specs align exactly with the rumours – it packs a 5.5-inch full HD display, 4GB RAM and a behemoth 4,000mAh battery with QuickCharge 3.0 support, and is powered by a Qualcomm Snapdragon 625 SoC. The device has also received an IP67 certification for dust and water resistance. The device also features an Anti-Scratch Display, a premium hardened aluminium frame and soft-grip textured back to provide durability and protection.
The device's initial launch will be confined to the United Arab Emirates, where it will be retailing for 1699 AED (~$465 US), before rolling out to the Saudi Arabian market where it will be selling for 1699 Riyal (~$455 US). They seem to be positioning this device at the mid-range segment of the market, which indicates a diversification of their product line from their previous strategy that was primarily targeting the high-end:
"The launch of BlackBerry Motion allows us to further diversify our product offering, delivering new experiences while remaining steadfast with the privacy, reliability and productivity that have made BlackBerry so iconic over the years," said Alain Lejeune, Global General Manager for BlackBerry Mobile. "While the initial launch of our newest BlackBerry smartphone will be limited, this is an exciting addition to our growing BlackBerry smartphone portfolio, setting a strong foundation for further portfolio and market growth in the years to come."
As the statement also suggests, the rollout of the device will be broadening over time to other markets later this quarter. Given the great specs, premium build quality, ginormous battery and reasonable price, we'd expect this one to be a holiday season favourite when it hits the EU and North America.
What do you guys think? Will you be picking up a BlackBerry Motion when it finds its way to you? Let us know in the comments, or post over in the forums with your thoughts.